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Hemophilia Logo and Brochure. The client approached us with the challenge of relating to families battling hemophilia in a positive, understanding way. The old logo also made use of triangles, thus we looked for a way to maintain that particular element for the sake of brand recognition. The result won the client over: the cover image actually shows a young boy with a small injury on the bridge of his nose, implying no bleeding disorder can stand in his way.